From February 2023 to July 2025, Tyler worked to help grow the e-commerce and email marketing efforts of Business & Pleasure Co. Tyler spearheaded multiple large projects involving onboarding a new SMS marketing platform, doing a full audit and data cleanup of the email and SMS lists of over 200,000 members, as well as optimize the entire tech stack to establish a solid foundation for growth.

On the web side of the business, Tyler worked alongside the CEO and Director of Digital to enhance the websites for the USA and Australia regions of the brand. This work involved working with the web development team and Creative Director to rebuilt the homepage, PLPs, PDPs and informational pages of the website and streamline them for a fast, mobile first experience. Tyler also took on the migration to a new Shopify Plus theme for both regions as well as the introduction and maintenance schedule of ADA compliance, heat mapping and proper user consent on site.

Throughout his time at B&P Co., Tyler helped develop the digital presence of the brand through multiple growth phases of the company, and in March 2025, the company secured a $16M investment from Silas Capital to continue these efforts into the next phase.